Ultimo unveil The One, the perfect every day bra for natural looking cleavage without the double boob effect
6th April 2012

It's been two years in the making, but the bra Ultimo simply call The One has arrived - and it's about to take take the lingerie world by storm!

Not only does it give a natural looking thanks to the super lightweight graduated foam cups that lift and project your breasts, it completely banishes the dreaded double-boob effect by using innovative satin sling technology.

Even better, this "wear me all day" bra comes in sizes 32A-38E and with an every day price tag too - just £19 in your choice of black (pictured), white or nude from Debenhams.


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