Bras - Ultimo

Since its birth in 1996, and the launch of its first bra in 1999, the Ultimo lingerie range has become one of the UK's leading bra companies. Ultimo produce two ranges of bras - Ultimo A-D (currently modelled by Mel B) and Ultimo D-G (currently modelled by Melinda Messenger). There is also the Miss Ultimo range. Much of Ultimo's success is based on its patented Miracle Solution lingerie for women of all shapes and sizes and its innovative approach to design as illustrated by the Ultimo frontless bra and its low-back strapless bra. Michelle Mone has also designed a range of bras for Asda called Michelle For George. For 2010, Ultimo are launching what is being described as the most comfortable bra in the world - the Ultimo Icon Bra. Ultimo Stockists Brastop Debenhams (Ultimo) Debenhams (Miss Ultimo) Very Latest news from Ultimo Ultimo unveil The One, the perfect every day bra for natural looking cleavage without the double boob effect 6th April 2012 It's been two years in the making, but the bra Ultimo simply call The One has arrived - and it's about to take take the lingerie world by storm! more Up to 50% off bras and lingerie in the Debenhams Half Price Sale 24th March 2012 Bags more bargains for you, this time courtesy of the Debenhams Half Price Sale and big savings on top brand lingerie, bras and more. There's 20% off Ultimo for example, 20% off Wonderbra and 25% off Sloggi. There's also a massive 50% off Cleo by Panache bras and knickers. more I Spy with my little eye a sexy new bra set from Ultimo 21st February 2012 Ultimo have plundered the Swinging Sixties for the inspiration behind the retro Spy lingerie collection that features an exclusively designed embroidered trim contrasted with luxurious baby pink and black satin. more The Ultimo Dreamwire Bra - the shape and support of an underwire with the comfort of a wireless bra 27th January 2012 It's been two years in the making, but it's finally here. The 24 Hour Dreamwire Plunge Bra by Ultimo. Like nothing you have ever worn, the Ultimo DreamWire Bra guarantees complete comfort as well as offering sensational support. more Luisana Lopilato is the new face and body of Ultimo 25th October 2011 The actress, singer and model, Luisana Lopilato, is the new face and body of lingerie brand, Ultimo. A huge star in her native Argentina, the 24 year old married singer Michael Bublé earlier this year - and it was her wedding photos that caught the eye of Ultimo boss, Michelle Mone. more The Debenhams Half Price Sale - up to 50% off bras and lingerie! 4th October 2011 The Debenhams Half Price Sale is on now with 50% off selected lines across all departments including clothing, shoes, beauty and lingerie. There are big savings on big brand brands from the likes of Panache, Wonderbra, Miss Ultimo, Maidenform and Triumph. more Where can you buy a frontless plunge bra? 1st July 2011 If you are searching for a bra that offers you a frontless fashion solution look no further than the Ultimo Miracle Frontless Plunge Bra. Its revolutionary design and cut away cups give you incredible cleavage and support, while the Interchangeable perspex and diamante centre fronts along with the included fabric and clear perspex straps offer you a variety of looks too. more Up to 50% off bras, lingerie and more in the Debenhams Summer Sale 15th June 2011 There's up to 50% off bras, knickers, shapewear and nightwear in Debenhams lingerie department now that the Summer Sale is in full swing. The Enchanted Push Up Plunge Bra by Ultimo is reduced from £29 to £20.30 in sizes 30D and 32A to 38D as well as is various D-G sizes. more Sugababe Jade Ewen does the Highland Fling for Miss Ultimo 26th January 2011 Jade Ewen of The Sugababes gets to show off her Scottish roots with the new lingerie collection from Miss Ultimo. The 23 year old singer's Dad, Trevor, is a proud Italian Scot so it's rather fitting that the pick of the new Valentine's Collection is the Highland Fling Balcony Bra set. more The Extreme Christmas Sale has started at Max Cleavage! 23rd December 2010 Max Cleavage, the AA and gel bra specialists, have launched their Extreme Christmas Sale with big savings on bras by big name brands like After Eden, Ultimo and Panache Atlantis. more 3 for 2 offer on lingerie and nightwear at Very 29th November 2010 There's currently a 3 for 2 offer on lingerie and nightwear at Very - buy any three items included in the promotion and get the cheapest one free. Definitely worth considering is the Showgirl Balcony Bra from the new Ultimo Boudoir range. more The Debenhams November Spectacular is on now with big savings on bras and lingerie 15th November 2010 The Debenhams November Spectacular is on now until the 21st o December with big savings across the entire website and free delivery on everything! The Antoinette Balcony Bra by Freya in red or black is half price and there's 20% off the Ultimo Icon Bra too. more OMG - the Ultimo bra for A to D cups that's the next best thing to breast surgery 18th October 2010 Hot on the heels of the runaway success of the new Icon Bra that promised an "instant boob job", Ultimo are looking to hit another home run with the completely redesigned Miracle Plunge Bra that now goes under the name of the OMG Plunge Bra. more £10 off Ultimo DD-G Bras at Brastop 8th October 2010 Here's a fab offer that's just landed in the Bras.co.uk inbox. £10 off Ultimo DD-G Bras at Brastop. There are six styles to choose from including the fab Ella Balcony Bra in pink polka dot (pictured) and mint polka dot (pictured inset). more The Ultimo Icon Bra proves an instant sensation 6th September 2010 We've certainly seen nothing like it. Traffic to the Bras.co.uk website literally doubled last week as women went searching for just one thing. The new Icon Bra from Ultimo. Its promise of an "instant boob job" for just £19 has caused something of a sensation and its all thanks to the revolutionary build of a bra that was two years in the making. more Ultimo Icon - the most comfortable bra in the world? 25th August 2010 New from Ultimo this Autumn is the Icon Bra which the label's boss, Michele Mone, has described as "the most advanced and comfortable bra in the world". The ultra lightweight bra delivers spectacular uplift, contouring and comfort and the smooth finished cups mean no lines, no seams and no overspill. more Yummier than chocolate - the Curly Wurly Plunge Bra from Ultimo 16th July 2010 Remember Curly Wurly chocolate bars? Apparently they still make them, but even the late great Terry Scott would be impressed by Ultimo's Curly Wurly Plunge Bra. more Up to 50% off bras and lingerie in the Debenhams Half Price Sale 16th June 2010 The Debenhams Half Price Sale is on now until the 29th of June 2010 with up to 50% off big brand and own brand bras and lingerie including Ultimo, Freya, 6ixty 8ight, Adore Moi, By Caprice and Lepel. more 20% off Ultimo bras at Debenhams for one week only 5th June 2010 Great news for Ultimo fans. There's 20% off bras, knickers and lingerie across the entire Ultimo collection in an online exclusive at Debenhams until Thursday 10th of June 2010. more Everything now half price or less in Brastop's Spring Clearance 19th April 2010 Brastop has announced its final reductions with all bras and knickers in its Spring Clearance now half price or less. That means big big savings on bras by Curvy Kate, Kris Line, Pour Moi?, Ultimo and Gossard. And a little bird has just told me that bras by Freya and Fantasie have just been added to the sale! more Kelly Brook is the new face and body of Ultimo 8th April 2010 Kelly Brook, who FHM readers voted the World's Sexiest Woman, has replaced Mel B as the new face and body of Ultimo. The 30 year old model has signed a two year deal, with Ultimo's boss Michelle Mone describing Kelly as "effortlessly sexy" and "the perfect choice" for the label. more Brastop's Spring Clearance - 50% and more off D-K cup bras 30th March 2010 Brastop are having a massive Spring Clearance with lots of D-K cup bras by the likes of Cleo, Berlei, Alegro, Curvy Kate, Ultimo, Pour Moi?, Ballet, Gossard, Kalyani and Lepel reduced by 50% or more. more 15% off bras and lingerie including Ultimo with this Debenhams discount code 2nd February 2010 You can get 15% off bras, lingerie and fashion at Debenhams by using the discount code P7HP at the checkout. Which means big savings on a whole host of big brands like Playtex, Calvin Klein, Wonderbra and Ultimo plus Debenhams' own exclusive designer brands. more Up to 70% off bras, lingerie and more in the Debenhams Blue Cross Sale 8th January 2010 Just like the snow, the sales keep on coming! And today I'm having a good look through the goodies on offer in the Debenhams Blue Cross Sale. In the Lingerie & Nightwear department I was quickly drawn to this Ruby Basque in red by Ultimo. more Happy New Year from Debenhams with up to 70% off in their biggest ever sale AND an extra 15% off code! 1st January 2010 My New Year's resolution is to continue to bring you the best in bras and what better way to start than a 15% discount code from Debenhams! There is already up to 70% off selected items in what is the biggest Debenhams sale ever, with some great savings to be made on bras and lingerie including top brands like Ultimo, Panache and Maidenform. more Add two cup sizes instantly with the Ultimo "day and night" Miracle Solutions Multiway Plunge Bra 10th December 2009 Forget about an expensive boob job. Get your hands on a Miracle Solutions Multiway Plunge Bra from Ultimo instead. It can add two cup sizes in seconds, it is pain-free, instantly reversible and costs just £24. more Up to 25% off bras, lingerie and more at Debenhams - but only until Friday! 9th December 2009 Debenhams Christmas Spectacular starts today with up to 25% off in every department, including bras and lingerie by 6ixty 8ight, Calvin Klein, Panache, Freya, Fantasie and Ultimo. more All the fun of the fair with the new collection from Miss Ultimo 4th December 2009 Roll up! Rollup! Miss Ultimo's latest offerings has arrived! Drawing inspiration from vintage carnivals and old fashioned candy shops, the new collection features eight designs that are fun, fashionable and quirky. more 3 for 2 on ALL lingerie at Littlewoods - plus £15 off your first order! 2nd December 2009 Our friends at Littlewoods have really got into the Christmas spirit. Not only are they running a buy three pay for two offer on ALL bras, lingerie, clothing and footwear until the 7th of December, you can also get £15 off your first order of £25 or more by entering voucher code ZG134 at the checkout when you place your order. And remember Littlewoods stock big name bra brands like By Caprice, Ultimo, Pour Moi and Panache. more Up to 50% off bras and lingerie in The Debenham's Christmas Spectacular 18th November 2009 There's up to 25% off in The Debenhams Christmas Spectacular across all departments until the 21st of November 2009 - and there's up to 50% off selected lingerie including bras by Triumph, Ultimo, Presence, Fantasie and Freya thanks to Debenhams Bonus Offers. more 20% off fuller bust bras at Debenhams plus a 15% off discount code! 30th October 2009 Those lovely people at Debenhams have knocked 20% off selected big name DD-G bras which means super savings on Freya, Ultimo, Miss Ultimo and Wonderbra. more Up to 40% off Ultimo Bras at Brastop 21st October 2009 There's currently up to 40% off Ultimo Bras and knickers at Brastop. The Ultimo Nouveau Pinstripe Bra for example is reduced from £28 to £19.95 in sizes 30D to 38G. more Happy Birthday Ultimo! 31st August 2009 It's hard to believe that it was just ten years ago this month that the first ever Ultimo bra was launched at Selfridges in London. And now one of Ultimo's best selling bras, the Perfect Line Lace Plunge Bra, has been updated for this Autumn and is now available in a delicious shade of navy blue. more Miss Ultimo bras reduced in the Debenhams Summer Sale 11th August 2009 The Debenhams Summer Sale starts today with some fantastic offers in the lingerie department. There's up to 70% off leading brands including Miss Ultimo, Atlantis, Calvin Klein and Odille. more Asda unveils new Michelle For George range 10th August 2009 Eastenders star, Kara Tointon, is the new face and body of the latest Michelle For George collection of bras and briefs.The 25 year old who plays the Queen Vic's buxom barmaid, Dawn Swann, is actually a 32C in real life and looks fantastic in the undies designed by Ultimo lingerie supremo, Michelle Mone. more Ultimo boss to star in Dancing On Ice? 27th July 2009 Michele Mone, the beautiful boss of Ultimo, is all set to follow in the footsteps of Ultimo lingerie model, Melinda Messenger, by appearing on the forthcoming series of ITV's Dancing On Ice which hits our screens next January. more Up to 70% off selected bras in the Debenhams Blue Cross Sale - plus an extra 10% off until Sunday 10th July 2009 The weekend starts here with some retail therapy. Bras by Ultimo, Freya, Panache Superbra, Triumph, Shock Absorber, Calvin Klein, Wonderbra and more are all included in Debenhams Blue Cross Sale - and there's an extra 10% off until Sunday! more Join the Nouveau riche with Ultimo's new bra 5th June 2009 New in at Bravissimo is the Nouveau Bra by Ultimo. This lightly padded underwired plunge bra is made from luxurious black satin trimmed with hot pink ribbon. more Here comes the girl! 12th May 2009 As promised last month, the Miss Ultimo Most Wanted Collection, modelled by none other than Miss Peaches Geldof, is in the shops now. Ultimo's new label boasts bold prints, bright colours and sassy detailing on a choice of eight new bra and knicker sets with quirky sounding names like Jellybean, Tattoo and Hello Sailor. more Bargain bras for £10 or less at Brastop 22nd April 2009 Brastop are having a clearance sale of bras by Lepel, Vanity Fair, Curvy Kate, Panache, Ultimo and other top brands. What's more, whether you're a 28B or a 46JJ, every bra in the clearance sale is £10 or less! more Ultimo sign Peaches Geldof for Miss Ultimo lingerie campaign 2nd April 2009 According to the News Of The World, Peaches Geldof has signed a six figure modelling contract with designer lingerie brand Ultimo. more Discount code for Ultimo Lingerie at Littlewoods Direct! 5th March 2009 Littlewoods Direct have a fantastic range of designer bras and lingerie including Ultimo. Better still, if you use discount code ZG134 at the checkout you'll get a massive £15 off your first order of £25 or more. shop now Half price bras in the Brastop Spring Clearance 4th March 2009 Brastop have just launched their Spring Clearance Sale with 50% and more off the price of selected Bras from top brands like Curvy Kate, Fauve, Lepel, Gossard, Pour Moi? and Ultimo. more You shall go to the ball thanks to Ultimo's thong body 26th February 2009 The Miracle Thong Body by Ultimo means that you can wear that backless dress and look absolutely fantastic. For starters, it's completely seamless and designed to disappear under your clothes. more The art of Seduction for less at Bravissimo 9th February 2009 The Seduction Bra is a beautiful satin covered plunge style from Ultimo and it's currently less than half price! more Richard and Judy's daughter Chloe to be face of Miss Ultimo 22nd January 2009 Chloe Madeley is to be the face of Miss Ultimo, the new range from Ultimo aimed at 16 to 25 year olds. more Melinda on thin ice if she doesn't wear the right bra! 14th January 2009 Melinda Messenger takes to the ice for the first time this weekend as a contestant on ITV's Dancing On Ice hoping for a lot of support from the public - and her bra! more

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