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Ultimo BrasSince its birth in 1996, and the launch of its first bra in 1999, the Ultimo lingerie range has become one of the UK's leading bra companies.

Ultimo produce two ranges of bras - Ultimo A-D (currently modelled by Mel B) and Ultimo D-G (currently modelled by Melinda Messenger). There is also the Miss Ultimo range.

Much of Ultimo's success is based on its patented Miracle Solution lingerie for women of all shapes and sizes and its innovative approach to design as illustrated by the Ultimo frontless bra and its low-back strapless bra.

Michelle Mone has also designed a range of bras for Asda called Michelle For George and one for Debenhams, Adore Mpoi by Ultimo.

In 2012, Ultimo launched what was described as the most comfortable bra in the world -
the Ultimo Dreamwire Bra.

Ultimo Stockists


House Of Fraser


Latest news from Ultimo

A full warehouse means 21% off all bras and more at MaxCleavage!
16th March 2013
Help! The MaxCleavage warehouse is chockablock full of bras and they need space! So until Monday, there's 21% off absolutely everything including bras, knickers, swimwear including the Ultimo Yasmin Balconette Gel Bra in a pale pink hot pink combo. more

The gentle art of Ultimo Black Label Persuasion
7th January 2013
Ultimo new premium lingerie collection, Black Label, has been setting men's pulses racing since its launch late last year. "I challenged my team to create something special, the crème de la crème of lingerie," said Ultimo boss, Michel Mone. "After reading the 50 Shades Of Grey series I knew that women would be pining for these kind of designs." more

The Debenhams Sale starts a day early online with selected items half price!
26th September 2012

Not only do online bargain hunters get to beat the crowds at Debenhams, they get to jump the queue by a whole day! That's right, the Debenhams Sale starts in stores tomorrow, but you can shop the Sale online from today! There are big savings across all departments, including up to 50% off bras and lingerie. more

The Ultimo Bridal Lingerie Collection is half price in the Debenhams Sale
4th June 2012
The Debenhams Half Price Sale starts today, with some of the best bargains to be found in the lingerie department. There's 50% off the Ultimo Bridal Collection which comes in a beautifully rich ivory jacquard satin with soft polka dot print and delicate eyelash lace trim. more

Ultimo unveil The One, the perfect every day bra for natural looking cleavage without the double boob effect
6th April 2012
It's been two years in the making, but the bra Ultimo simply call The One has arrived - and it's about to take take the lingerie world by storm! more

Up to 50% off bras and lingerie in the Debenhams Half Price Sale
24th March 2012
Bags more bargains for you, this time courtesy of the Debenhams Half Price Sale and big savings on top brand lingerie, bras and more. There's 20% off Ultimo for example, 20% off Wonderbra and 25% off Sloggi. There's also a massive 50% off Cleo by Panache bras and knickers. more

I Spy with my little eye a sexy new bra set from Ultimo
1st February 2012
Ultimo have plundered the Swinging Sixties for the inspiration behind the retro Spy lingerie collection that features an exclusively designed embroidered trim contrasted with luxurious baby pink and black satin. more

The Ultimo Dreamwire Bra - the shape and support of an underwire with the comfort of a wireless bra
27th January 2012

It's been two years in the making, but it's finally here. The 24 Hour Dreamwire Plunge Bra by Ultimo. Like nothing you have ever worn, the Ultimo DreamWire Bra guarantees complete comfort as well as offering sensational support. more

Luisana Lopilato is the new face and body of Ultimo
25th October 2011

The actress, singer and model, Luisana Lopilato, is the new face and body of lingerie brand, Ultimo. A huge star in her native Argentina, the 24 year old married singer Michael Bublé earlier this year - and it was her wedding photos that caught the eye of Ultimo boss, Michelle Mone. more

The Debenhams Half Price Sale - up to 50% off bras and lingerie!
4th October 2011
The Debenhams Half Price Sale is on now with 50% off selected lines across all departments including clothing, shoes, beauty and lingerie. There are big savings on big brand brands from the likes of Panache, Wonderbra, Miss Ultimo, Maidenform and Triumph.

Where can you buy a frontless plunge bra?
July 2011
If you are searching for a bra that offers you a frontless fashion solution look no further than the Ultimo Miracle Frontless Plunge Bra. Its revolutionary design and cut away cups give you incredible cleavage and support, while the Interchangeable perspex and diamante centre fronts along with the included fabric and clear perspex straps offer you a variety of looks too. more

Up to
50% off bras, lingerie and more in the Debenhams Summer Sale
15th June 2011

There's up to 50% off bras, knickers, shapewear and nightwear in Deben
hams lingerie department now that the Summer Sale is in full swing. The Enchanted Push Up Plunge Bra by Ultimo is reduced from £29 to £20.30 in sizes 30D and 32A to 38D as well as is various D-G sizes. more

Sugababe Jade Ewen does the Highland Fling for Miss Ultimo
26th January 2011
Jade Ewen of The Sugababes gets to show off her Scottish roots with the new lingerie collection from Miss Ultimo. The 23 year old singer's Dad, Trevor, is a proud Italian Scot so it's rather fitting that the pick of the new Valentine's Collection is the Highland Fling Balcony Bra set. more

The Extreme Christmas Sale has started at Max Cleavage!
23rd December 2010
Max Cleavage, the AA and gel bra specialists, have launched their Extreme Christmas Sale with big savings on bras by big name brands like After Eden, Ultimo and Panache Atlantis. more

3 for 2 offer on lingerie
and nightwear at Very
29th November 2010
There's currently a 3 for 2 offer on lingerie and nightwear at Very - buy any three items included in the promotion and get the cheapest one free. Definitely worth considering is the Showgirl Balcony Bra from the new Ultimo Boudoir range. more

The Debenhams November Spectacular is on now with big savings on bras and lingerie
15th November 2010
The Debenhams November Spectacular is on now until the 21st o December with big savings across the entire website and free delivery on everything! The Antoinette Balcony Bra by Freya in red or black is half price and there's 20% off the Ultimo Icon Bra too. more

OMG - the Ultimo bra for A to D cups that's the next best thing to breast surgery
18th October 2010
Hot on the heels of the runaway success of the new Icon Bra that promised an "instant boob job", Ultimo are looking to hit another home run with the completely redesigned Miracle Plunge Bra that now goes under the name of the OMG Plunge Bra. more

£10 off Ultimo DD-G Bras at Brastop
8th October 2010
Here's a fab offer that's just landed in the inbox. £10 off Ultimo DD-G Bras at Brastop. There are six styles to choose from including the fab Ella Balcony Bra in pink polka dot (pictured) and mint polka dot (pictured inset). more

The Ultimo Icon Bra proves
an instant sensation
6th September 2010
We've certainly seen nothing like it. Traffic to the website literally doubled last week as women went searching for just one thing. The new Icon Bra from Ultimo. Its promise of an "instant boob job" for just £19 has caused something of a sensation and its all thanks to the revolutionary build of a bra that was two years in the making. more

Ultimo Icon - the most comfortable bra in the world?
25th August 2010
New from Ultimo this Autumn is the Icon Bra which the label's boss, Michele Mone, has described as "the most advanced and comfortable bra in the world". The ultra lightweight bra delivers spectacular uplift, contouring and comfort and the smooth finished cups mean no lines, no seams and no overspill. more

Yummier than chocolate - the Curly Wurly Plunge Bra from Ultimo
16th July 2010
Remember Curly Wurly chocolate bars? Apparently they still make them, but even the late great Terry Scott would be impressed by Ultimo's Curly Wurly Plunge Bra
. more

Up to 50% off bras and lingerie in the Debenhams Half Price Sale
16th June 2010
The Debenhams Half Price Sale is on now until the 29th of June 2010 with up to 50% off big brand and own brand bras and lingerie including Ultimo, Freya, 6ixty 8ight, Adore Moi, By Caprice and Lepel.

20% off Ultimo bras at Debenhams for one week only
5th June 2010
Great news for Ultimo fans. There's 20% off bras, knickers and lingerie across the entire Ultimo collection in an online exclusive at Debenhams until Thursday 10th of June 2010.

Everything now half price or less in Brastop's Spring Clearance
19th April 2010
Brastop has announced its final reductions with all bras and knickers in its Spring Clearance now half price or less. That means big big savings on bras by Curvy Kate, Kris Line, Pour Moi?, Ultimo and Gossard. And a little bird has just told me that bras by Freya and Fantasie have just been added to the sale!

Kelly Brook is the new face and body of Ultimo
8th April 2010
Kelly Brook, who FHM readers voted the World's Sexiest Woman, has replaced Mel B as the new face and body of Ultimo. The 30 year old model has signed a two year deal, with Ultimo's boss Michelle Mone describing Kelly as "effortlessly sexy" and "the perfect choice" for the label.

Brastop's Spring Clearance - 50% and more off D-K cup bras
30th March 2010
Brastop are having a massive Spring Clearance with lots of D-K cup bras by the likes of Cleo, Berlei, Alegro, Curvy Kate, Ultimo, Pour Moi?, Ballet, Gossard, Kalyani and Lepel reduced by 50% or more.

15% off bras and lingerie including Ultimo with this Debenhams discount code
2nd February 2010
You can get 15% off bras, lingerie and fashion at Debenhams by using the discount code P7HP at the checkout. Which means big savings on a whole host of big brands like Playtex, Calvin Klein, Wonderbra and Ultimo plus Debenhams' own exclusive designer brands.

Up to 70% off bras, lingerie and more in the Debenhams Blue Cross Sale
8th January 2010
Just like the snow, the sales keep on coming! And today I'm having a good look through the goodies on offer in the Debenhams Blue Cross Sale. In the Lingerie & Nightwear department I was quickly drawn to this Ruby Basque in red by Ultimo.

Happy New Year from Debenhams with up to 70% off in their biggest ever sale AND an extra 15% off code!
1st January 2010
My New Year's resolution is to continue to bring you the best in bras and what better way to start than a 15% discount code from Debenhams! There is already up to 70% off selected items in what is the biggest Debenhams sale ever, with some great savings to be made on bras and lingerie including top brands like Ultimo, Panache and Maidenform. more

Add two cup sizes instantly with the Ultimo "day and night" Miracle Solutions Multiway Plunge Bra
10th December 2009
Forget about an expensive boob job. Get your hands on a Miracle Solutions Multiway Plunge Bra from Ultimo instead. It can add two cup sizes in seconds, it is pain-free, instantly reversible and costs just £24. more

Up to 25% off bras, lingerie and more at Debenhams - but only until Friday!
9th December 2009
Debenhams Christmas Spectacular starts today with up to 25% off in every department, including bras and lingerie by 6ixty 8ight, Calvin Klein, Panache, Freya, Fantasie and Ultimo.

All the fun of the fair with the new collection from Miss Ultimo
4th December 2009
Roll up! Rollup! Miss Ultimo's latest offerings has arrived! Drawing inspiration from vintage carnivals and old fashioned candy shops, the new collection features eight designs that are fun, fashionable and quirky.

3 for 2 on ALL lingerie at Littlewoods - plus £15 off your first order!
2nd December 2009
Our friends at Littlewoods have really got into the Christmas spirit. Not only are they running a buy three pay for two offer on ALL bras, lingerie, clothing and footwear until the 7th of December, you can also get £15 off your first order of £25 or more by entering voucher code ZG134 at the checkout when you place your order. And remember Littlewoods stock big name bra brands like By Caprice, Ultimo, Pour Moi and Panache. more

Up to 50% off bras and lingerie in The Debenham's Christmas Spectacular
18th November 2009
There's up to 25% off in The Debenhams Christmas Spectacular across all departments until the 21st of November 2009 - and there's up to 50% off selected lingerie including bras by Triumph, Ultimo, Presence, Fantasie and Freya thanks to Debenhams Bonus Offers. more

20% off fuller bust bras at Debenhams plus a 15% off discount code!
30th October 2009
Those lovely people at Debenhams have knocked 20% off selected big name DD-G bras which means super savings on Freya, Ultimo, Miss Ultimo and Wonderbra.

Up to 40% off Ultimo Bras at Brastop
21st October 2009
There's currently up to 40% off Ultimo Bras and knickers at Brastop. The Ultimo Nouveau Pinstripe Bra for example is reduced from £28 to £19.95 in sizes 30D to 38G.

Happy Birthday Ultimo!
31st August 2009
It's hard to believe that it was just ten years ago this month that the first ever Ultimo bra was launched at Selfridges in London. And now one of Ultimo's best selling bras, the Perfect Line Lace Plunge Bra, has been updated for this Autumn and is now available in a delicious shade of navy blue.

Miss Ultimo bras reduced in the Debenhams Summer Sale
11th August 2009
The Debenhams Summer Sale starts today with some fantastic offers in the lingerie department. There's up to 70% off leading brands including Miss Ultimo, Atlantis, Calvin Klein and Odille. more

Asda unveils new Michelle For George range
10th August 2009
Eastenders star, Kara Tointon, is the new face and body of the latest Michelle For George collection of bras and briefs.The 25 year old who plays the Queen Vic's buxom barmaid, Dawn Swann, is actually a 32C in real life and looks fantastic in the undies designed by Ultimo lingerie supremo, Michelle Mone. more

Ultimo boss to star in Dancing On Ice?
27th July 2009
Michele Mone, the beautiful boss of Ultimo, is all set to follow in the footsteps of Ultimo lingerie model, Melinda Messenger, by appearing on the forthcoming series of ITV's Dancing On Ice which hits our screens next January.

Up to 70% off selected bras in the Debenhams Blue Cross Sale - plus an extra 10% off until Sunday
10th July 2009
The weekend starts here with some retail therapy. Bras by Ultimo, Freya, Panache Superbra, Triumph, Shock Absorber, Calvin Klein, Wonderbra and more are all included in Debenhams Blue Cross Sale - and there's an extra 10% off until Sunday!

Join the Nouveau riche with Ultimo's new bra
5th June 2009
New in at Bravissimo is the Nouveau Bra by Ultimo. This lightly padded underwired plunge bra is made from luxurious black satin trimmed with hot pink ribbon.

Here comes the girl!
12th May 2009
As promised last month, the Miss Ultimo Most Wanted Collection, modelled by none other than Miss Peaches Geldof, is in the shops now. Ultimo's new label boasts bold prints, bright colours and sassy detailing on a choice of eight new bra and knicker sets with quirky sounding names like Jellybean, Tattoo and Hello Sailor.

Bargain bras for £10 or less at Brastop
22nd April 2009
Brastop are having a clearance sale of bras by Lepel, Vanity Fair, Curvy Kate, Panache, Ultimo and other top brands. What's more, whether you're a 28B or a 46JJ, every bra in the clearance sale is £10 or less! more

Ultimo sign Peaches Geldof for Miss Ultimo lingerie campaign
2nd April 2009
According to the News Of The World, Peaches Geldof has signed a six figure modelling contract with designer lingerie brand Ultimo. more

Discount code for Ultimo Lingerie at Littlewoods Direct!
5th March 2009
Littlewoods Direct have a fantastic range of designer bras and lingerie including Ultimo. Better still, if you use discount code ZG134 at the checkout you'll get a massive £15 off your first order of £25 or more. shop now

Half price bras in the Brastop Spring Clearance
4th March 2009
Brastop have just launched their Spring Clearance Sale with 50% and more off the price of selected Bras from top brands like Curvy Kate, Fauve, Lepel, Gossard, Pour Moi? and Ultimo. more

You shall go to the ball thanks to Ultimo's thong body
26th February 2009
The Miracle Thong Body by Ultimo means that you can wear that backless dress and look absolutely fantastic. For starters, it's completely seamless and designed to disappear under your clothes. more

The art of Seduction for less at Bravissimo
9th February 2009
The Seduction Bra is a beautiful satin covered plunge style from Ultimo and it's currently less than half price! more

Richard and Judy's daughter Chloe to be face of Miss Ultimo
22nd January 2009
Chloe Madeley is to be the face of Miss Ultimo, the new range from Ultimo aimed at 16 to 25 year olds. more

Melinda on thin ice if she doesn't wear the right bra!
14th January 2009
Melinda Messenger takes to the ice for the first time this weekend as a contestant on ITV's Dancing On Ice hoping for a lot of support from the public - and her bra! more

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