The Ultimo Icon Bra proves an instant sensation

6th September 2010

We've certainly seen nothing like it before.

Traffic to the Bras.co.uk website literally doubled last week as women went searching for just one thing. The new Icon Bra from Ultimo.

Its promise of an "instant boob job" for just £19 has caused something of a sensation and its all thanks to the revolutionary build of a bra that was two years in the making.

A complex web of microscopic fibres concealed within the compressed foam and the secret in-built sling both propel your breasts upwards, while a clever combination of wonderfully soft micro fibre and soft micro bonded straps provide unrivalled all day comfort.

Its smooth finished cups also ensure lines, seams and overspill are a thing of the past.

Where to buy it? Debenhams currently have the best stock levels in sizes 30B, 30C and 30D, and 32A to 38D in pink, white, black and nude.

UPDATE: The Ultimo Icon Bra has been superceded by the Ultimo Dreamwire Bra.



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