Ultimo Icon - the most comfortable bra in the world?

25th August 2010

New from Ultimo this Autumn is the Icon Bra which the label's boss, Michele Mone, has described as "the most advanced and comfortable bra in the world".

The ultra lightweight bra delivers spectacular uplift, contouring and comfort and the smooth finished cups mean no lines, no seams and no overspill.

There's a waiting list for it over at the Ultimo website, but it is currently in stock at Figleaves in black, white and nude in sizes 32A to 38D, price £19, and at Debenhams in a 30B, 30C and 30D, as well as sizes 32A to 38D, price £19, in those three colours and bright pink.


UPDATE: The Ultimo Icon Bra has been superceded by the Ultimo Dreamwire Bra.


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