The gentle art of Ultimo Black Label Persuasion
7th January 2013

Ultimo new premium lingerie collection, Black Label, has been setting men's pulses racing since its launch late last year.

"I challenged my team to create something special, the crème de la crème of lingerie," said Ultimo boss, Michel Mone.

"After reading the 50 Shades Of Grey series I knew that women would be pining for these kind of designs. It’s the sort of lingerie you wouldn’t be afraid of taking off on a private jet."

Pictured is the seriously provocative Black Label Persuasion Bra and Brief set which is available in red or black.

Its revealing lace with silk trim is designed to thrill, make no mistake about that.

The Persuasion Bra is £50 at House Of Fraser in sizes 30B to 36D and the matching Brief knickers are £30 in sizes XS to large.

Also available in the collection is a beautiful Persuasion Body (£75 in sizes XS to large).

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