M&S launch new bra range promising the Perfect Fit

7th April 2009

When you sell 25 million a year, you get to know a thing or two about bras and the women that wear them. And what Marks & Spencer have learned is being put to very good use in their new range of Perfect Fit Memory Bras.

Using the same technology as you'll find in memory foam mattresses and pillows, the Perfect Fit range of bras promises you the ultimate comfort fit. As the bra warms to your skin, it moulds to your breasts' shape, creating the perfect natural shape for comfort and support. The bra then returns to its natural shape after each wash.

Available in both seamless plunge and balcony styles, Perfect Fit Memory Bras are available in sizes 32A to 38D and in blush, grey, white and black, and retail at £20 each. Matching knickers are £8 a pair.



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