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Panache was established by former Playtex Senior Executive, Anthony Power, in 1982.

Today it is one of the UK's leading lingerie companies specialising in D+ sizes and now offers bras and lingerie up to a K cup in all styles from strapless and t-shirt to multiway and full cup.

As well as Panache Superbra, other Panache brands include Cleo and Masquerade. Panache also have the Atlantis range of liquid gel bras that are specifically designed for smaller busts and promise to increase the appearance of your bust by at least one cup size.

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Latest News from Panache

40% off the Panache moulded sports bra

5th of October 2016
Anyone into sports knows the value of a good sports bra. The Panache non wired sports bra has been shown to reduce  breast bounce by up to 83% and as it itself has been reduced from £40 to £24, you should get your running shoes on and get it before they're all gone. The bra is crafted in a breathable fabric and firmly holds each breast to reduce movement in all directions. Fashionable and feminine, it's available in a choice of five colours in sizes 28-40 in B-H cups. more...

Hold on to summer with the floral Thea bra from Panache

12th September 2016
A fresh, summery print and a classic balconette style make the Thea bra by Panache a firm favourite here at Bras HQ. The ivory fabric with floral design is garnished with swiss designed embroidery and delicate satin bows and is very feminine and pretty. Available in sizes 30E-32HH and 34F-38GG it's great for anyone who is in need of extra support but wants to look gorgeous at the same time. Price £32. more...

Panache sports bra up to H cup

22nd August 2016
If you've been inspired to take up a sport after the Olympics, then you'll need a good sports bra. The Panache non wired sports bra offers firm support and is crafted in a breathable fabric. It's fashionable and feminine, has a racer back option and is available in sizes 28-40 in D-H cups. Choice of colours too - blue marl and black. Price £38. more...

Gorgeous bra sized swimwear for the beach or pool from Panache

19th June 2012  
We all know what a big difference a bra that fits makes and the same is true for swimwear. That's why for complete support and confidence on the beach or by the pool, it pays to buy a bra sized bikini or swimming costume.