Mimi Holliday

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Despite its upmarket image (its lingerie comes wrapped in tissue and baby pink boxes), Mimi Holliday is in fact the affordable sister label of luxury lingerie outfit, Damaris.

Whereas a pair of Damaris knickers can cost up to £3,000 a pair, Mimi Holliday start at £25 for a pair of knickers and go up to £50 for a bra.

The twice annual collections are epitomised by Bardoesque structured Balcony bras and skimming hipster knickers.

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