In 1922, a New York dressmaking company decided to make bras that would better suit their custom made dresses.
The fashion of the day was for bandeau style bras, bras that compressed the breasts to give a boyish look whereas the dressmaking company wanted bras that would enhance rather than deny a woman's natural figure - and the Maidenform bra brand was born. Indeed, it was Maidenform that introduced the idea of different cup sizes.
Famous in the past for its daring I Dreamed advertising campaign, today Maidenform is best known in the UK for its shapewear and invisible support bras.
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Got a low cut top you'd like to wear but don't want to sacrifice support? Maidenform have a great range of lingerie accessories including the Sexy Plunge Bra which will give you coverage with an amazing curvy cleavage. It's seamless padded shape gives invisible support and it's fully adjustable - you can even transform the back with the add-on low back converter.