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Big is still beautiful now that Ruby Pink is called Keia

9th April 2010

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When Karen Ellis founded the Ruby Pink label in 2007, little did she know that Hong Kong based Alegro would launch a DD+ brand using exactly the same name later that same year.

So as of this Spring, the UK's Ruby Pink has a new name - Karen Ellis Intimate Apparel (Keia to friends old and new).

What hasn't changed is Karen's commitment to producing plus size bras that live up to the big is beautiful.

Pictured is the Georgie Balconette Bra which gives superb fit and shape in classic ivory or black.

The bottom section of the cup has a double lining to provide maximum uplift for larger cup sizes and the rich embroidery with small bow detail makes for a fabulous look.





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