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Founded by Henry Williamson Gossard in 1901 after an inspiring trip to Paris, Gossard is one of the most famous lingerie brands in the UK today. With fun and flirty designs and great fabric choices, they quite simply create lingerie that women love.

Gossard is perhaps best known for its cleaveage-enhancing Superboost bra range which now goes up to a G cup.

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Latest News from Gossard

A 'retrolution' in low cut plunge bras

4th July 2016
You'll never have to worry about low cut tops and dresses again with the Gossard Retrolution Staylo plunge bra. This is a gorgeous bra crafted in a beautiful lace fabric adorned with pretty bows and is styled in a low plunging shape in an on-trend long line design. The cups are padded and underwired, offering good support to make the wearer feel really confident in it. more...