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Michelle Mone, founder of Ultimo, has designed Diamond Boutique, a new range of ladies underwear for Tesco. One of the first high-fashion lingerie lines to be stocked in a supermarket, Diamond Boutique comes in a range of sizes to suit real women. They're also fantastic value – for instance at only £14 the stunning 100% silk bra sets a new benchmark in lingerie design. "I'm so proud to have produced something that's so accessibly priced, but doesn't compromise on quality or fit," said Michelle on the label's launch.
Tesco Online
Elen Rivas and Diamond Boutique unveil the Limitless Bra 14th December 2009 Tesco's Diamond Boutique lingerie label continues to break new ground with the Limitless Bra. more Jessica Taylor is the face and body of Tesco's new Diamond Boutique lingerie collection 7th October 2009 Former Liberty X singer and Dancing On Ice star, Jessica Taylor, has been chosen by Tesco to launch their new lingerie and bras collection, Diamond Boutique. Created by Michele Mone of Ultimo, the new high fashion label focuses firmly on style, quality and fit at amazingly low prices. more |
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